Eyetrack III - What You Most Need to Know

Eyetrack III - What You Most Need to Know: "With a list of headlines on a homepage, we can see where people looked with eyetracking -- and again, most often it's the left sides of the headlines. People typically scan down a list of headlines, and often don't view entire headlines. If the first words engage them, they seem likely to read on. On average, a headline has less than a second of a site visitor's attention."

A heat map illustrates this....