Annals of Innovation: How David Beats Goliath: Reporting & Essays: The New Yorker

Annals of Innovation: How David Beats Goliath: Reporting & Essays: The New Yorker

How David Beats Goliath

When underdogs break the rules.

by Malcolm Gladwell May 11, 2009

A non-stop full-court press gives weak basketball teams a chance against far stronger teams. Why have so few adopted it?